I like to think I don’t complain much, but when I am trying to find A-players for a client……and then the client goes silent and doesn’t communicate, it tests my patience. It’s not just about me…it’s about the perception it creates about the client’s company and employment brand. I think hiring managers sometimes forget that the hiring process puts them under a microscope. They’re not only hiring talent, they are representing their employment brand. The candidate’s first impression of the company is most often through the hiring manager. And it’s a lasting impression, whether they are hired or not. That’s why it’s so important to create a great first impression…on both sides.
Let me give you an example of a recent engagement we worked on. The hiring manager sent out an email to a number of recruiters. It was a juicy job order and we had some great candidates we were working with, so we sent a few resumes over. Eleven days passed, no word. The candidates were wondering what was happening. We told them we didn’t know, we didn’t have any word from the hiring manager. More follow up with the client. A week later I talked to the client and discussed the candidates. We agreed there was interest in moving forward some of the candidates. The client wanted to talk to one of the candidates directly. We let the candidate know. The candidate was waiting for the call, no time was set. A week went by and the client didn’t call. The candidate called us, any updates? We try to “cover” for the client. Another six days pass until the client calls the candidate and schedules an in person interview.
So what’s my point? Hiring managers are working with a recruiter, and may not think it matters if they have an active dialogue, keep them up to date. The reality is that we are representatives of the company in the candidate’s eyes. And while we will do everything we can to give a good impression for our clients, there comes a time when if the client isn’t straight with us, doesn’t have open communications, the candidate knows it.

It’s all about setting the right expectations. Remember that age old golden rule? Think about how you’d feel if you were candidate. If you let that guide your actions, your employment brand will be Stellar!