Introducing the STRe blog. And since this is the inaugural edition, let’s follow basic journalism and get the facts. I am a former CFO and fact based decision making is right up my alley. This way you can make a decision on whether you want to follow us or not.
Who: That’s me, Sue Salvesen, STRe’s CEO. For now it will just be me. Not sure what will happen when I’m on vacation, but stay tuned and we’ll let you know.
What: That’s about content. I’ll primarily be blogging about topics focused on staffing, because that’s our business. Topics will vary from client perspectives, candidate advice to industry trends. I always tell clients and candidates if I knew then (as a hiring manager myself), what I know now (as a boutique staffing owner) I would have been a much better informed buyer of staffing services.
When: I’m going to blog twice a week, Tuesdays and Thursdays.
Where: The blogging will be at www.stresolutions.com/streblog.
Why: Because everyone else is doing it? Yes…and to share knowledge, information and commentary on a timely basis. And I’m not ready to tweet in 140 characters yet!
How: Well, that’s a long story. The blog was created on our website by our web designer, but she said, “I’m not a WordPress person so you’re on your own.” And then something that I thought was simple, was not so easy, so I went out looking for help. As I was reading “WordPress for Dummies” and talking to other owners that had set up their own blog, I sent out an email to one of my yahoo groups and my partner sent out a message to her marketing group and before we knew it we had some great recommendations. And two of the people were referred by multiple sources. Bingo, exactly what I was looking for. That’s what made it simple.
And the moral of the story is—ask for help, and ask for it from the right, targeted resources. In this data driven world it’s easy to get lost in the forest. Even a Google search turns up too many responses. The same is true of staffing. Getting too many unqualified resumes or candidates can actually be a roadblock to a successful search. But if you target the right audience and can get referrals and recommendations from the right source, you can focus in on the right candidate. The same is true for job seekers. Don’t chase every single opportunity. Focus on the industry or segment you are interested in. Use targeted networks and resources. It will lead to success.